Duff on Hospitality Law

This week’s OTA & Distribution Update for the week ending February 23, 2018 is below. Other than Airbnb’s much publicized rollout of its 53 new product lines (an exaggeration, but not by much), last week was a relatively slow week in the world of distribution. Enjoy.

Airbnb Continues Its Evolution [SHORT-TERM RENTALS / OTA / LOYALTY]
("Airbnb adds loyalty program, site inspections as new rules restrict core business," USA Today - Technology News, February 22, 2018)
Anyone who follows the travel and lodging industries was inundated last Thursday with widespread reports of Airbnb’s many announcements at its recent host meeting. For those of you who didn’t bother to dig into the details, suffice it to say that Airbnb is steadily continuing its evolution into a traditional lodging company and/or distributor. Highlights of CEO Brian Chesky’s many announcements are below.

• • Introduction of four new property categories – existing listings will be divided into vacation homes, unique spaces, bed and breakfast and boutiques (which should work well with its recently announced partnership with Siteminder);
  • Introduction of two new service tiers - Airbnb Plus (subject to prior Airbnb inspection) and Beyond by Airbnb (luxury homes);
  • Introduction of new special “Collections” listings - Airbnb for Family and Airbnb for Work, initially, and new collections to come for social, weddings, honeymoons, group and dinner parties; and
  • Introduction of a new (and entirely undefined) membership loyalty program.

Not surprisingly, Airbnb’s announcement garnered the attention of the American Hotel & Lodging Association (AH&LA), which identified both Airbnb Plus and the new boutique product type as further evidence of Airbnb’s traditional lodging company DNA. If it walks and talks like a duck...