This week’s OTA & Distribution Update for the week ending February 23, 2018 is below. Other than Airbnb’s much publicized rollout of its 53 new product lines (an exaggeration, but not by much), last week was a relatively slow week in the world of distribution. Enjoy.
Airbnb Continues Its Evolution [SHORT-TERM RENTALS / OTA / LOYALTY]
("Airbnb adds loyalty program, site inspections as new rules restrict core business," USA Today - Technology News, February 22, 2018)
Anyone who follows the travel and lodging industries was inundated last Thursday with widespread reports of Airbnb’s many announcements at its recent host meeting. For those of you who didn’t bother to dig into the details, suffice it to say that Airbnb is steadily continuing its evolution into a traditional lodging company and/or distributor. Highlights of CEO Brian Chesky’s many announcements are below.
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- Introduction of four new property categories – existing listings will be divided into vacation homes, unique spaces, bed and breakfast and boutiques (which should work well with its recently announced partnership with Siteminder);
- Introduction of two new service tiers - Airbnb Plus (subject to prior Airbnb inspection) and Beyond by Airbnb (luxury homes);
- Introduction of new special “Collections” listings - Airbnb for Family and Airbnb for Work, initially, and new collections to come for social, weddings, honeymoons, group and dinner parties; and
- Introduction of a new (and entirely undefined) membership loyalty program.
Not surprisingly, Airbnb’s announcement garnered the attention of the American Hotel & Lodging Association (AH&LA), which identified both Airbnb Plus and the new boutique product type as further evidence of Airbnb’s traditional lodging company DNA. If it walks and talks like a duck...
Our weekly OTA & Travel Distribution Update for the week ending February 16, 2018 is below. Loyalty and direct booking make an appearance again in this week’s Update after an extended absence.
Better Late Than Never: Wyndham Joins the Loyalty Discount Program Bandwagon [LOYALTY/DIRECT BOOKING]
("Wyndham begins offering loyalty discounts", TopHotel News, February 15, 2018)
Wyndham finally announced plans this past week to offer discounted rates to members of its loyalty program, Wyndham Rewards. According to Wyndham, the planned discount of 10% will be one of the largest among Wyndham’s competitors. According to Geoff Ballotti, CEO of Wyndham, the delay in rolling out the discount program was attributable to many factors, including challenges with Wyndham’s technology platform, website and OTA contracts. Time will tell whether the planned discounts ultimately drive the direct booking volume necessary to outweigh their costs.
This week’s OTA & Travel Distribution Update is below and features a variety of stories – EU regulation, AI-powered chatbots, direct booking, connectivity and taxes.
German Coalition Plans for Increased Scrutiny of Online Platforms [EU REGULATION]
("Online platforms under scrutiny as German coalition eyes antitrust overhaul," MLex, February 7, 2018) (subscription is required)
Although the recent announcement made no mention of the many global or European online travel platforms operating in Germany, it is hard to see how online travel platforms will escape the scrutiny of the planned “Antitrust 4.0”commission. What this new commission means practically is hard to predict as Germany is already one of the few EU member states to find certain distributor’s rate parity provisions outright unlawful.
The Oregon Sports Summit, hosted by Eugene, Cascades & Coast Sports Commission, was held on February 2-3, 2018 at the Valley River Inn in Eugene, OR. The dynamic two-day conference included a mix of keynotes, programs and networking for potential and current sports events planners to create and further develop their events.
On Friday, February 2, I presented "Slips, Trips and Falls: Managing the Inevitable Risks of Any Sports Event", which covered topics including, (1) the key provisions of venue contracts, (2) participant waivers and releases, (3) service provider considerations, (4) sponsorship agreements and associated intellectual property issues and (5) privacy. My presentation is available for download below.
A big thank you for inviting me to attend and present!
If you have any questions, feel free to contact me at greg.duff@foster.com or at 206.816.1470.
This week’s rather short OTA & Travel Distribution Update is below.
Google Leverages Travel Data to Predict Airline Delays [SEARCH]
("Google Already Knows Your Flight Is Delayed," Fast Co Design - Headlines, February 1, 2018)
Multiple news outlets featured Google’s announcement this past week that through its combination of AI, Google’s growing body of travel-related data and the data available through other third-party travel aggregators, Google Flights was poised to begin providing travelers flight delay information before the airlines themselves. While we don’t routinely cover stories affecting primarily the airline industry, this widely promoted airline “audit” feature may signal a new willingness by Google to better leverage its unprecedented travel-related databases to provide products and features better than the suppliers themselves.
This week’s OTA & Travel Distribution Update is below and features a number of stories on Airbnb and its many recent announcements. There seems to be no end to the news coming out of Airbnb these days as it prepares for an apparent public offering.
Airbnb Announces First Outside Board Member [SHORT-TERM RENTALS]
("Airbnb brings on American Express CEO to board of directors," TechCrunch News, January 25, 2018)
Airbnb announced this past week the appointment of outgoing American Express CEO, Kenneth Chenault, to Airbnb’s board of directors. Chenault’s appointment is his second in as many weeks (the first was with another small ecommerce company called Facebook). Chenault’s appointment is viewed by many as yet another step by Airbnb toward its highly anticipated public offering. In his statement announcing Chenault’s appointment, Airbnb co-founder and CEO, Brian Chesky, also announced that Airbnb would be introducing in late February substantial improvements to its platform that would set Airbnb up for an “infinite horizon.”
This week’s OTA & Travel Distribution Update for the week ending January 19 is below. This week’s Update includes a heavy dose of short-term rental stories as well as details on Italian regulators’ recent efforts against European travel sites.
California City Can Ban Short-Term Rentals [SHORT-TERM RENTALS]
("Calif. Appeals Court Says City Can Ban Short-Term Rentals," Law360 - Real Estate, January 18, 2018) (subscription required)
A California appeals court denied last week an appeal by homeowners in Hermosa Beach challenging a city ban on short-term rentals (less than 30 days). According to the homeowners, the city ban violated, among other things, the California Coastal Act, which regulates “coastal programs.” The court disagreed, stating that the Act (and the Commission charged with enforcing the Act) is primarily concerned with issuing coastal development permits, not city-enacted zoning rules. At the lower court level, the homeowners had asserted (and lost) claims that the ordinance violated their First Amendment rights (commercial speech) and real property rights.
This week’s OTA & Travel Distribution Update for the week ending Friday, January 12, is below. This week’s Update features stories predominantly on OTAs.
Politics Larger Than Size [OTA]
("China Shuts Down Marriott’s Website and Mobile App Over Tibet Gaffe," Skift Travel News, January 11, 2018)
For those of you who may believe that Marriott’s size and status following the recent Starwood merger allow it to do just about anything, China wishes to set the record straight. Last week Marriott announced that it was taking down temporarily (approximately 1 week) its Chinese website and mobile application in response to Chinese officials’ request. The request apparently constitutes punishment for Marriott’s mistaken identification of contested Chinese territories Hong Kong, Macau, Taiwan and Tibet being listed as separate countries in a Marriott loyalty program member survey. According to the Marriott announcement, those responsible for the gaffe at Marriott will also be subject to “necessary disciplinary action,” including possible termination. For hoteliers seeking to expand their China presence, this serves as an important reminder of the geopolitical risks of doing business there.
The first installment of our weekly OTA & Travel Distribution Update for 2018 is below. A mix of stories in this week’s Update.
Airbnb Avoids Liability for Lease Violations [SHORT-TERM RENTALS]
("Airbnb Ducks Apartment Managers’ Beef Over Rentals," Courthouse News, January 3, 2018)
A California federal district court dismissed last week a class action brought against Airbnb by a collection of Southern California apartment management companies. According to the companies, Airbnb encouraged tenants in their buildings to violate the short-term rental prohibitions in the tenants’ lease agreements (which identified by name, Airbnb) and created an unsafe environment for their full-time residential tenants. Relying on Section 230 of the federal Communications Decency Act (CDA) (the sometimes controversial federal statute that protects internet service providers and other online platforms from liability for unlawful content or activities posted or conducted via their services), the court dismissed the claims stating that Airbnb was not responsible for the actual listing information posted by tenants on the Airbnb website – even if it was in breach of the tenants’ underlying lease obligations. According to the court, the services provided by Airbnb and the content required by Airbnb to be posted to provide those services did not make Airbnb an information content provider and therefore exclude Airbnb from the protections of the CDA.
Happy New Year from Seattle . . . I hope all of you enjoyed the holidays. Our final, year-end OTA & Travel Distribution Update for the week ending December 29, 2017 is below.
Scrutiny Grows Over OTA’s and Hotelier’s (and now Google’s) Keyword Practices [OTA]
("Google is making it harder for travelers to find the best prices, the Wall Street Journal charges," Business Insider, December 28, 2017)
Two weeks ago we included a story from Skift detailing the misguided (in our humble opinion) allegations by Washington D.C.-based investigative news service, The Capital Forum, regarding the allegedly collusive keyword practices of large hoteliers and OTAs. According to the allegations, contractual provisions found in most large distribution agreements limiting the parties’ ability to purchase keywords containing each other’s valuable trademarks harm consumers by limiting competing distribution channels’ and hoteliers’ ability to market themselves. Now comes a story from the Wall Street Journal adding Google to the collusive mix.
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About the Editor
Greg Duff founded and chairs Foster Garvey’s national Hospitality, Travel & Tourism group. His practice largely focuses on operations-oriented matters faced by hospitality industry members, including sales and marketing, distribution and e-commerce, procurement and technology. Greg also serves as counsel and legal advisor to many of the hospitality industry’s associations and trade groups, including AH&LA, HFTP and HSMAI.
