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What Hotels Should Prepare for When Integrating Augmented Reality Games at Their Destinations
By Malcolm Seymour on 12.27.16 Posted in Hotels, Technology, Travel

The future has arrived, and it has a strange sense of humor. Pokémon Go — an “augmented reality” game that requires players to travel to real world locations to capture imaginary monsters through apps on their mobile devices — is changing how millennials choose their travel destinations and hotels. These games have inspired a new generation of travelers, and present novel opportunities to businesses in the hospitality sector.

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Tags: APPs, AR technology, augmented reality, augmented reality game, free hotel wi-fi, gamers, hospitality sector, hotels, Hotels, Hotels.com, imaginary monsters, leading hotel chains, millennials, PKG, PKG hotspots, PKG players, PKG rewards, PKG-related amenities, Pokégym, Pokémon Go, Pokémon GO Death Tracker, Pokémon hunters, Pokéstop, Pokétels, premises owners, property owner, real world locations, security measures, short-term loitering, third-party assaults, third-party crimes, travel destinations, virtual PKG attraction

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About the Editor

Greg Duff founded and chairs Foster Garvey’s national Hospitality, Travel & Tourism group. His practice largely focuses on operations-oriented matters faced by hospitality industry members, including sales and marketing, distribution and e-commerce, procurement and technology. Greg also serves as counsel and legal advisor to many of the hospitality industry’s associations and trade groups, including AH&LA, HFTP and HSMAI.

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